The Heart Behind Joss Grace: Why My Daughter Jocelyn is Our Model

When I started Joss Grace Boutique, I didn’t just set out to create a clothing line—I wanted to create something deeply personal, something that told a story. And at the heart of that story is my daughter, Jocelyn.

From the very beginning, Jocelyn has been my greatest inspiration. She embodies everything Joss Grace stands for: grace, confidence, and a style that is both timeless and effortless. She is my reminder that beauty isn’t just about what we wear—it’s about how we carry ourselves, the love we share, and the joy we bring into the world.

So when it came time to showcase the designs I carefully curated for Joss Grace Boutique, there was never a question about who should model them. I wanted authenticity. I wanted real beauty. I wanted to celebrate the person who has been my muse from the start.

Having Jocelyn as the face of Joss Grace is more than just a branding choice—it’s a reflection of the love and dedication that go into every piece. Each outfit she wears tells a story of our journey together, of laughter-filled photo shoots, of mother-daughter moments that I will treasure forever. Through her, I see the confidence I hope every woman who wears Joss Grace clothing will feel—because when you wear something made with love, you shine from the inside out.

Joss Grace Boutique isn’t just about fashion; it’s about family, connection, and the beauty of being yourself. And for me, there is no greater joy than seeing my daughter bring that vision to life.

Thank you for being part of our journey. When you shop at Joss Grace, you’re not just buying clothes—you’re becoming part of a story that is written with love.

With gratitude,
Elizabeth Fisher
Founder, Joss Grace Boutique