Our Story-Family Style Small Business

 

At Joss Grace Boutique, we believe fashion is more than just clothing—it’s a way to express confidence, individuality, and grace. But at the heart of our boutique is something even more special: the bond between a mother and daughter.

A Mother-Daughter Dream

Joss Grace Boutique was founded by Elizabeth Fisher, a mom with a passion for fashion and a heart for empowering young girls. Inspired by her daughter, Jocelyn, a dedicated dancer with a love for style, Elizabeth saw an opportunity to create something meaningful—a boutique that not only offers trendy and age-appropriate fashion for young teens but also brings them together as a family.

Jocelyn isn’t just the inspiration behind Joss Grace—she’s an integral part of it. As a dancer, she understands the need for stylish yet comfortable pieces that allow movement and confidence, whether on stage, at school, or out with friends. She models every outfit, ensuring that each collection reflects the energy, grace, and elegance that young girls love.

Bridging Family, Business & Passion

Joss Grace Boutique is more than just a business—it’s a shared journey. It’s the late-night brainstorming sessions, the laughter during photoshoots, and the joy of building something meaningful together. It allows us to merge family, creativity, and entrepreneurship, showing that strong mother-daughter relationships can flourish while pursuing a dream.

Filling the Gap for Young Teen Fashion

We know how hard it can be to find clothing that strikes the perfect balance between trendy, modest, and stylish for young teen girls. That’s why every piece in our boutique is carefully selected—so young girls can feel confident, comfortable, and beautiful in their own skin.

Whether you're a teen looking for outfits that express who you are or a mom searching for stylish yet age-appropriate options for your daughter, we’re here for you.

💖 Thank you for being a part of the Joss Grace family! 💖

XOXO,
Elizabeth & Jocelyn
Joss Grace Boutique